Our Hearing Professionals

Gene K. Erickson

Gene K. Erickson
Owner & Practice Director

Board Certified - Hearing Instrument Sciences
A.C.A. - Audioprosthologist

A Tradition of Helping People Hear Clearly

“Hearing Care is advancing faster than the speed of sound. Breakthroughs like digital and wireless technology are assuring people a richer, more pure sound quality than ever before. That’s why I never stop training. I know how much depends on your hearing. I want you to know your hearing can depend on me.”

Education: Graduate degree from University of Colorado; Undergraduate from Concordia College; Board Certified - Hearing Instrument Sciences; Audioprosthologist

A family tradition of hearing care: Second Generation Hearing Care Practice since 1968

Extensive postgraduate education: Annual continuing education and training in hearing care practices and revolutionary digital and wireless hearing instrument technology

A Heart You Can Trust

“People with hearing difficulties retreat into isolation, enduring sounds of silence instead of enjoying their grandchildren’s giggles. That’s why I regularly speak at seminars and senior communities. Some patients won’t reach out for the help they need. I make sure it reaches out to them.”

Lecturer: Seminars and area senior communities

Author: Consumer education series, The Arizona Republic; Patient blog, www.DesertHearingCare.com

Member: International Hearing Society, Arizona Hearing Health Care Providers

“I’ll never cut you off in the middle of a sentence, talk to your spouse instead of you, or make an adjustment in the programming of your instrument without explaining it to you first.

What I will do is listen to you, learn from you, and involve you in the process. It’s the only way to know which technology is really right for you.

I’m proud of the credentials on this page. They reflect my commitment to keeping abreast of the latest breakthroughs in hearing care. I never forget that a professional’s personal qualifications; thoughtfulness, compassion, and dedication make the biggest difference in your world full of sound.

Elizabeth Seidl, Au.D.

Elizabeth Seidl, Au.D.
Doctor of Audiology

A Career Developed From the Love of Sound

“One of the biggest influences in my life has been music. I played trumpet and piano at a young age, and continued that interest with classes in music theory and acoustics. When I was introduced to the field of audiology in college, I found it interesting that sound could be so specifically manipulated in order to help people hear better. It was wonderful to be able to combine my love of music and sound with my desire to help others, especially in an area so special to me.”

Education:  Bachelor’s Degree in Speech & Hearing Science, and Linguistics, University of Iowa; Doctorate in Audiology, Salus University

Contributions: Developed an auditory rehabilitation program for patients to more effectively use their hearing devices; Participated in research to measure attention, using auditory evoked potentials. Also measured hearing pathways beyond the brainstem using the same technique, finding norms for children’s populations

Personal Interests: Music, rock climbing, mountain biking and kayaking

Working Together Towards Success

“As a hearing care professional, I feel my most important role is as an advocate, working together with my patients toward the common goal of better hearing. Every hearing impaired person experiences sound differently, so the best option for one person may not be suitable for another. By working together, we can find the most appropriate hearing solution for each individual's needs, and learn how the hearing instruments can help the patient hear to the best of their ability in various environments.”

The Rewards Are Limitless

“While I was a student, we had a young woman in the clinic who was roughly our age. She had a severe hearing loss since she was a child, and had never found much success with hearing instruments. We tested her hearing and programmed a pair of brand new digital devices for her. Our instructor had her face the wall, then walked out into the hallway and began whispering to her. The young woman began to tear up, and said, “I can hear every word you’re saying!” This experience is when I knew this was the right field for me, and has stuck with me ever since.”

Ashley Wright, Au.D.

Ashley Wright, Au.D.
Doctor of Audiology


“When I was seven years old I suffered from ear infections resulting in a perforated eardrum.  I underwent multiple surgeries throughout the next 10 years to repair it.  Today, I have a mild hearing loss in my right ear.  My personal connection with hearing loss drew me to pursue Audiology.  It allows me to relate to the daily communication challenges my patients are experiencing.  It is the reason I have passion for the field of Audiology, and a commitment to my patients to help them achieve a better quality of life”.


“I completed my audiologic training at many locations around the Phoenix area.  My last year of training was spent at the Veterans Affairs in Pittsburgh, Pennsylvania.  This experience allowed me to meet and hear the stories of many generations of men and women who served our country.  I was able to help Veterans’ and their families improve communication by using advanced hearing technology , assistive devices, and effective communication strategies”.


“No individual and no hearing loss is the same.  This is why it is so important to get to know you!  I truly enjoy getting to know my patients to determine the best solution for each patient I see.  I am passionate about following evidence-based practice, and I enjoy keeping up with the most recent research in Audiology to ensure I am providing you with the best hearing solutions possible”.


Bachelor’s Degree in Speech & Hearing Science, Arizona State University

Doctorate in Audiology, Arizona State University


Participated in research at the VA Pittsburgh Healthcare System to develop criteria to determine if a cochlear implant evaluation referral is warranted based on the relationship between hearing test results and word recognition scores

Conducted research to evaluate the ability for normal hearing adults to learn new words, and measured their ability to retain the learned information the following day given numerous trials.  The results from this study were used in additional projects to help determine single-day learning capacity in children with hearing loss

Examined the benefits of listening and learning when surgically implanted with a bone-anchored hearing aid vs. using a soft band in the pediatric population.

Personal Interests

Native of Arizona, spending time with family and friends, cooking, watching movies and sports, and cuddling with my dog

Monica Sanchez

Monica Sanchez
Director of Community Outreach

A Passion for Patient Centered, Customer Service

 “I’ve been in the medical field for over 20 years now, and throughout that time, I understood that what makes me the happiest is helping others.  Whether it be in my personal or professional life, I love knowing that the work I do is benefitting others in a positive way.  My goal is to always provide the best possible care to every patient that walks through our doors.” 

“I chose the hearing health care field because health care has always been a passion for me.  There is always someone to help or something to help with.  I have been in dental, urgent care, pediatric, and surgical facilities over the last 20 years.  The hearing care field jumped out at me very recently and has become something I admire.  As I get older, I notice that those I love around me, are sometimes struggling to hear the close conversations or sounds around them.  I cannot imagine a world without sound myself because I love music so much, and I would never want anyone to have to forget what their favorite song may have sounded like.”

“As the Director of Community Outreach, it is my responsibility to help patients understand who we are and what we do.  We use our website, social media tools, and community outreach events to educate prospective patients.  I am also able to assist our staff and our patients with daily office functions, questions regarding insurance benefits or general questions regarding patient appointments.”

Hearing Care is Health Care

“Within the first couple of weeks of starting at Desert Hearing Care, I knew I was where I wanted to be.  The sweetest lady came in, and she knew right away I was new to the practice.  She told me she had been having such a hard time hearing out of her aids, and she was worried they may need to be sent for repair.  I asked her kindly if she would let me have them for a few minutes to see what I could do for her.  She graciously handed over her hearing aids and told me that she had all the faith in the world in me because they would only hire the best here.  That definitely gave me a little boost of confidence!  In the end, all her hearing aids needed was a little TLC.  I was able to clean them up for her and change her wax guards.  When I asked her to give them a try, she was so grateful and thankful.  It was 100% difference for her.  She gave me a big hug, which for me, solidified my feeling that I made the right choice when I decided to work at Desert Hearing Care”.

My Life Outside of Desert Hearing Care

“I am a native of Mesa, Arizona, and have been here my whole life.  I travel as often as possible to my two favorite destinations, snow (Colorado) and sand (Hawaii).  When I am not traveling, you will find me spending time with my family, 2 nieces, my dog & boyfriend, or at the gym.  I stay as active as possible because I never want to miss out on something amazing!  And if I need to slow down a little, I always curl up with a great book”.

Katherine Jordan

Katherine Jordan
Director of First Impressions

Office Location: Mesa Office

A Passion for Patient Centered, Customer Service

“Being a medical assistant by trade, I have been trained to be very compassionate and understanding.I love helping our patients and providing them with exceptional patient care and customer service.Also, I love the opportunity to meet different people from across the country.”

“I chose the hearing health care field because I have hearing loss, and therefore I can contribute personal experience to the practice and our patients.The best testimonial is someone who has been there, done that!”

“As the Director of First Impressions for the Mesa office, I manage the front office activity of our central office. My job consists of greeting patients and making them feel welcome and comfortable, by providing exceptional patient care and customer service. I am the liaison between the patient and the practice to make sure we provide them with the services that they need.I provide patients with quarterly maintenance of their hearing aids, trouble shoot hearing aid problems and coordinate patient appointments that work within their schedules. I make sure that each patient is happy when I hang up the phone or when they leave our office.”

Hearing Care is Health Care

“Having hearing loss since I was a child and currently wearing hearing aids, it is easy for me to discuss with our patients my experience of living with hearing loss.There was a patient that came in for an evaluation and purchased new aids.I had shared a story with her about how I had purchased new hearing aids and was sitting out on my back patio one morning having coffee with my husband.I had commented on how noisy one little bird was and how sweet it had sounded.My husband stated that bird has been chirping in our backyard for 10 years, and I just never heard it!After sharing this story, the patient came back for a follow-up visit and was so excited to share that she could finally hear those chirping birds and so many other sounds she had not heard in many years.I couldn’t help but be excited for her.”

My Life Outside of Desert Hearing Care

“My husband and I moved from Rhode Island to Arizona 11 years ago.I love cooking, camping, golfing and reading a great novel in my spare time.”

Karen Wickens

Karen Wickens
Director of First Impressions

Office Location: Sun Lakes Office

A Passion for Patient Centered, Customer Service

“My favorite part of the day is seeing the familiar faces of our patients. I love getting to know them and assist them with their hearing aids. I hope that they enjoy coming to see us as much as I enjoy seeing them.”

“I chose the hearing health care field because my father had a severe hearing loss for as long as I can remember, and he missed out on so much in life. Hearing is such a vital part of living and I want to be part of helping others hear better!”

“My role at Desert Hearing Care is Director of First Impressions at the Sun Lakes location. I am blessed with the ability to speak to every patient that calls or walks in our doors! I make appointments, clean and make minor repairs to aids, send items in for repairs and keep the office running smoothly”.

Hearing Care is Health Care

“We had a patient come in that didn’t think she had a hearing loss. After being tested and trying her aids for a week she came in and explained to us all the things she could hear again, and that she didn’t realize she was missing out on so much in life. She was especially excited to be able to hear the birds singing again. When I see how being able to hear ordinary sounds again can make a difference in someone’s life, I know that everything we do improves the lives of our patients”.

My Life Outside of Desert Hearing Care

“I am originally from Chicago and moved to Arizona in 1997. When not at work, I enjoy spending time with family and friends, activities with my dogs, traveling, crafts and baking”.