Our Hearing Professionals
Gene K. Erickson
Owner & Practice Director
Board Certified - Hearing Instrument Sciences
A.C.A. - Audioprosthologist
A Tradition of Helping People Hear Clearly
“Hearing Care is advancing faster than the speed of sound. Breakthroughs like digital and wireless technology are assuring people a richer, more pure sound quality than ever before. That’s why I never stop training. I know how much depends on your hearing. I want you to know your hearing can depend on me.”
Education: Graduate degree from University of Colorado; Undergraduate from Concordia College; Board Certified - Hearing Instrument Sciences; Audioprosthologist
A family tradition of hearing care: Second Generation Hearing Care Practice since 1968
Extensive postgraduate education: Annual continuing education and training in hearing care practices and revolutionary digital and wireless hearing instrument technology
A Heart You Can Trust
“People with hearing difficulties retreat into isolation, enduring sounds of silence instead of enjoying their grandchildren’s giggles. That’s why I regularly speak at seminars and senior communities. Some patients won’t reach out for the help they need. I make sure it reaches out to them.”
Lecturer: Seminars and area senior communities
Author: Consumer education series, The Arizona Republic; Patient blog, www.DesertHearingCare.com
Member: International Hearing Society, Arizona Hearing Health Care Providers
“I’ll never cut you off in the middle of a sentence, talk to your spouse instead of you, or make an adjustment in the programming of your instrument without explaining it to you first.
What I will do is listen to you, learn from you, and involve you in the process. It’s the only way to know which technology is really right for you.
I’m proud of the credentials on this page. They reflect my commitment to keeping abreast of the latest breakthroughs in hearing care. I never forget that a professional’s personal qualifications; thoughtfulness, compassion, and dedication make the biggest difference in your world full of sound.”
Elizabeth Seidl, Au.D.
Doctor of Audiology
A Career Developed From the Love of Sound
“One of the biggest influences in my life has been music. I played trumpet and piano at a young age, and continued that interest with classes in music theory and acoustics. When I was introduced to the field of audiology in college, I found it interesting that sound could be so specifically manipulated in order to help people hear better. It was wonderful to be able to combine my love of music and sound with my desire to help others, especially in an area so special to me.”
Education: Bachelor’s Degree in Speech & Hearing Science, and Linguistics, University of Iowa; Doctorate in Audiology, Salus University
Contributions: Developed an auditory rehabilitation program for patients to more effectively use their hearing devices; Participated in research to measure attention, using auditory evoked potentials. Also measured hearing pathways beyond the brainstem using the same technique, finding norms for children’s populations
Personal Interests: Music, rock climbing, mountain biking and kayaking
Working Together Towards Success
“As a hearing care professional, I feel my most important role is as an advocate, working together with my patients toward the common goal of better hearing. Every hearing impaired person experiences sound differently, so the best option for one person may not be suitable for another. By working together, we can find the most appropriate hearing solution for each individual's needs, and learn how the hearing instruments can help the patient hear to the best of their ability in various environments.”
The Rewards Are Limitless
“While I was a student, we had a young woman in the clinic who was roughly our age. She had a severe hearing loss since she was a child, and had never found much success with hearing instruments. We tested her hearing and programmed a pair of brand new digital devices for her. Our instructor had her face the wall, then walked out into the hallway and began whispering to her. The young woman began to tear up, and said, “I can hear every word you’re saying!” This experience is when I knew this was the right field for me, and has stuck with me ever since.”
Director of First Impressions
Office Location: Sun Lakes Office
A Passion for Patient Centered, Customer Service
“My favorite part of the day is seeing the familiar faces of our patients. I love getting to know them and assist them with their hearing aids. I hope that they enjoy coming to see us as much as I enjoy seeing them.”
“I chose the hearing health care field because my father had a severe hearing loss for as long as I can remember, and he missed out on so much in life. Hearing is such a vital part of living and I want to be part of helping others hear better!”
“My role at Desert Hearing Care is Director of First Impressions at the Sun Lakes location. I am blessed with the ability to speak to every patient that calls or walks in our doors! I make appointments, clean and make minor repairs to aids, send items in for repairs and keep the office running smoothly”.
Hearing Care is Health Care
“We had a patient come in that didn’t think she had a hearing loss. After being tested and trying her aids for a week she came in and explained to us all the things she could hear again, and that she didn’t realize she was missing out on so much in life. She was especially excited to be able to hear the birds singing again. When I see how being able to hear ordinary sounds again can make a difference in someone’s life, I know that everything we do improves the lives of our patients”.
My Life Outside of Desert Hearing Care
“I am originally from Chicago and moved to Arizona in 1997. When not at work, I enjoy spending time with family and friends, activities with my dogs, traveling, crafts and baking”.